Welcome to Brightwater


Brightwater is a collection of classic outdoor clothing and essential gear.  Each item is hand selected to stand the test of time.   We strive to offer products that we believe in. Our job is to provide a curated selection of products that look great, fit, last and do what they are supposed to do. You have our word. And after 25 years in the business, we hope that means something.

Brightwater searches for brands that standout.  Companies that standout for integrity, companies that standout for fit, companies that standout for style.  Some are outdoor classics, like Patagonia. Some are American heritage companies, like Gitman Bros.; a custom ready-made shirt factory that has been making shirts in Ashland, Pennsylvania for over 70 years.  Others are made right here in Minnesota, like the Fairbault Woolen Mill’s blankets, and beautiful leather and canvas bags from J.W. Hulme Co., made in St. Paul.

We look to Europe and Britain for companies that fit the bill too.  Be it iconic sturdy clothing from Fjällräven of Sweden, or high fashion pieces from Dale of Norway or Parajumpers, of Italy, our goal is to provide great products that you reach for first.

Most importantly, Brightwater offers service. Call it old fashioned, but the goal is to make you look forward to your next visit to Brightwater.  Our goal is to earn your business; and to have a little fun in the process.